Content creation is key when it comes to getting eyes on your business. I’m sure you’ve read lots of motivation tips and quotes on social media. They may be helpful at times, but your content has to be relevant to your specific audience. With that in mind, here are some 3 simple hacks to create and repurpose content that engages your existing clients and attracts new ones.
1) You have to get more visible!
I get it, this will feel weird at first, and you may think it’s rubbish or worry that something goes wrong. But the only way to overcome this fear, which is quite common, is to push through and keep practising. It will become easier over time. Remember that clients are waiting for you to introduce yourself and, more importantly, learn how you can help and support them. The other thing to bear in mind is that your worries may NEVER materialise – all your worries are just thoughts! Once you start posting regular content, I promise you’ll receive so much supportive comments on social media from people who really like and appreciate your work. This is exactly what you are aiming for and will motivate you to keep going!
2) Research content and speak to your prospective customer’s pain points
How do you find out what it is that interests your clients? This can be done simply by looking into social media pages and trying to find out what specific problem that may be experiencing that your brand could solve. Have a look at Facebook groups, Pinterest, even a simple Google search. Try batching, do all your content and research at the same time. This will save you a lot of work later on!
3) How to put together content
Now you have to decide what format your content should take. This could literally be anything, from Facebook live to a recorded video. Share around five tips, this is pretty much the right amount of information or advice on a particular topic. Remember that you only need one topic a week! Then re-purpose your content on your weekly topic for other platforms. This will save so much time and reflect that different members of your audience respond to different types of content- videos, pictures etc. You can use sites such as Hootsuite to schedule your content on each social media site at a particular time or on a specific day. With these sites, it will look like you are always online, but you can instead use the time to work on your business in other ways. You could also get a virtual assistant on sites such as Upwork to help you re-purpose your content for other sites.
Finally… join Brand Lab, my free private Facebook group for driven and ambitious female entrepreneurs who want to create and run profitable brands! If you’re an entrepreneur, business owner or creator looking to create a premium brand that you LOVE, get more exposure, gain authority, and attract the right clients then this group is for you. Brand Lab is all about setting you up for success through awesome challenges, training and much more to help equip you in the areas of branding, video, photography, marketing and client creation. Share inspiring posts, ask questions, give each other advice and share experiences!
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