When people hear the term ‘branding’ or ‘visual identity’ they usually think logos, fonts etc. They often overlook the key areas to authentically reflect who they are and what they’re about. If you’re an entrepreneur or business owner YOU ARE THE BRAND, bearing this in mind will lead you to be more of yourself, and help create an emotional connection between your business and your customers.
Here are 3 ways to brand yourself effectively:
1. Be YOU
People want to know who they’re buying from, being totally yourself will draw people to you and build trust. The trick is to allow others to get to know you by showing your lifestyle, work, likes and dislikes, however, showing all of your personal life isn’t necessary.
2.Think about it
Whether you release it or not, you are constantly communicating your brand’s story both visually and through the things, you say and do online and offline. Ask yourself this question:
What do you want people to say about your brand?
Make a decision about how you want to be perceived by clients and work towards that goal.
Put together a content library equipped with photos & video that speak to your core client, keep your visuals consistent across all your social channels.
We can help you up-level the look and feel of your brand. Click the link below to book a complimentary 15-minute brand consultation with me.