A question I often get asked by my clients is how do I choose the right photos for my blog or website? Photos are a powerful means of communication; the better the quality, the more likely you are to convert people who visit your blog or website.
Here are a few tips to bear in mind.
- Start with your strategy; what are you trying to accomplish, who are you trying to help or attract? You don’t want to put the wrong image online and give the wrong impression.
- Think of the information/content that you will be putting on your blog or website. Consider the level of professionalism and the particular clients you are hoping to attract. For example, if you are selling premium products and services then you want to select images that will give an impression of a premium brand as opposed to a DIY look or feel.
- Select images that are brand relevant that will convey the right message, this will support your content and help users engage with your business.
We can help you up-level the look and feel of your brand. Click the link below to book a complimentary 15-minute brand consultation with me.