Never undervalue what you do ✨
It took me 12 years to start my own business.
Even though I have a degree in photography – I went back to university and studied marketing and advertising, and then I managed a huge team at my day job for years.
These are all things I use in my business today, but it took me so long to step out on my own.
When I first started out in my business, I thought I had to keep my rates low and serve everybody. 🤯
I was scared to niche down and to do what I really love and learn to charge what I’m worth.
This is something a lot of business owners struggle with when they first go off on their own. 😕
But it’s so important that you step out and stand out!
Not everyone is price shopping and not everyone wants the cheapest option – so it’s important you move beyond only providing favours and giving away your amazing value for free. 🙅🏽♀️
I witnessed this firsthand this week when I was calling around looking for a new internet service provider. Every business I spoke to was trying to offer me discounts and claimed they were the absolute cheapest.
But I wasn’t looking for the cheapest internet. I was looking for the fastest, best quality internet no matter the cost…
People are looking for excellence, great customer service and results! 📊
Never undervalue your worth and what you offer – start stepping out today.
‘Till next time!
P.S If you would like more support taking your brand & business to the next level we offer the following services:
Brand Productions – Full-service Branding Photoshoots in London, US and Europe. ( other locations are available on request.
Private coaching– 1-1 Brand & Marketing strategy for new and growing entrepreneurs, Coaches, Consultants and service-based providers.
Youtube Video Editing Service – Message us for details