How to choose the right photos for your blog or website

A question I often get asked by my clients is how do I choose the right photos for my blog or website? Photos are a powerful means of communication; the better the quality, the more likely you are to convert people who visit your blog or website.

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Here are a few tips to bear in mind.

  1. Start with your strategy; what are you trying to accomplish, who are you trying to help or attract? You don’t want to put the wrong image online and give the wrong impression.
  2. Think of the information/content that you will be putting on your blog or website. Consider the level of professionalism and the particular clients you are hoping to attract. For example if you are selling premium products and services then you want to select images that will give an impression of a premium brand as opposed to a DIY look or feel.
  3. Select images that are brand relevant that will convey the right message, this will support your content and help users engage with your business.

 

We can help you craft your brand story so it speaks to your ideal clients and up-leveling the look and feel of your brand. Book Your 15-minute Complimentary Brand Consultation Today! Email info@nargiscross.com or complete the form below and we will get in touch with you shortly.


Photography services available in Chelsea, London:

Don’t be shy

personal Branding photography London

Building a profitable ‘stand out’ brand isn’t a popularity contest and it doesn’t have be stressful and feel unauthentic. It’s definitely not about likes and followers, there are many social media stars & internet celebrities unable to make ends meet because they haven’t found a way to monetize the love they get from social media.

Yes building your personal brand is a lot of hard work but it can and will happen organically if you keep at it.

Here’s 3 quick tips you can start using today:

Don’t be Shy
Stop being shy and start showing up so you can make money. People can’t buy from you if they can’t see what you’re about and what you offer. Ask yourself this questions; are you being unashamedly yourself?

In marketing, perception is reality
The way you present your brand visually will attract the right clients, help to increase sales, create and build relationships on a much deeper level. It will position you in the mind of your customers, give them impressions about the value and quality of your work. If you don’t like the way your brand is being perceived by your customers, be intentional stop and change something.
Simply put, your branding photos and videos are telling your customers what to expect from your products and services and whether they should hire you or your competitors.

Go Pro
Professional photos and videos are effective tools to help you create a solid visual brand strategy and will give you a major edge in increasing your visibility and credibility.

We can help you craft your brand story so it speaks to your ideal clients and up-leveling the look and feel of your brand. Book Your 15-minute Complimentary Brand Consultation Today! Email info@nargiscross.com or complete the form below and we will get in touch with you shortly.


Photography services available in Chelsea, London:

Whether for a small business or a global enterprise, every brand needs to be marketed. Finding it difficult to market your brand and grow your audience because of a saturated market? If so, you may want to consider revamping your personal branding photography. Wondering if branding photography is what you need to revitalize your specific brand? The answer is quite simple … Yes! Here are some tips and a bit of information regarding how you can create a stand out brand in a saturated market with the implementation of branding photography.

Give Your Brand a Personality

Brand photography is intended to highlight your values and your commitment to your customers, which is why it is used to give your brand its own ‘personality’. This is why it is recommended you ask yourself what you want your brand to represent before deciding the type of branding photography best fits your vision. How to build a stand out brand in a Saturated market. Branding photography

Remember: Consistency is Key

The most important thing to keep in mind when using brand photography on your website, printed materials, etc. is that consistency matters. Your branding photography should be precise, it should be cohesive and it should be consistent across all platforms in order leave a lasting impression on visitors, customers, users or partners.How to build a stand out brand in a Saturated market. Branding photography
Choose Your Photographer Wisely

While you of course need a plan and you of course need to ensure consistency, you also need to make sure you work with a photographer that specializes in brand photography. This is because a professional brand photographer knows the ins and outs of branding photography, thus allowing them to apply the most effective techniques when shooting your photos.

Successful entrepreneurs, powerful CEOs and leaders in the field of marketing are all well aware that brand photography makes a difference when it comes to growing a business both online and in person. The only question left to ask is; are you ready to give your brand a whole new appearance?How to build a stand out brand in a Saturated market. Branding photography

We can help you craft your brand story so it speaks to your ideal clients and up-leveling the look and feel of your brand. Book Your 15-minute Complimentary Brand Consultation Today! Email info@nargiscross.com or complete the form below and we will get in touch with you shortly.


 

Photography services available in Chelsea, London:

Why Branding Images are Vital to Business Growth

Why Branding Images are Vital to Business Growth

All businesses start from an idea of bringing goods or services into the marketplace for a profit. Most entrepreneurs do not think about how the presentation of their brands combined with their products and services will affect the business’s profits and future growth. In a market of SALE, SALE, SALE, entrepreneurs and small business owners can get caught in the competition. It is important for businesses to focus on what the message is and how to shape the brand through images that represent the business’s core principles, goals and services. In fact most entrepreneurs don’t understand the importance of having the right brand images to support their business. Here are some pointers that will remind entrepreneurs and business owners of the importance of selecting the right branding images for their business.Why Branding Images are Vital to Business Growth

  1. Good Brand Images represent business values

A brand image tells your customers how to think about your brand against your competitors. When they see the picture or image that represents your brand, you should ask yourself “how do my ideal customers feel towards that brand image?” The brand image lives in the mind of your customers so your customers should be able to see the business values and core beliefs in the images you put out. The right brand images should represent your core business values, beliefs and purpose in the market place. Businesses gain and retain customers based on how the visuals they use appeal and align with those of the customers’ own beliefs and values. Make your brand images count towards your business success.

  1. Good Brand Images separate your business from your competitors

As mentioned, good brand images will set your business apart from the rest of the crowd providing similar services. If any two companies are selling the same products and services, it’s harder for their ideal customers to pick which company to buy from. So the brand images should help them to make that choice from the start which brings us back to the importance of having good branding images.

  1. Good Brand Images build customer trust

Think about Johnson’s and Johnson’s or Disney, if you had to pick up items for children (eg medicine or school bags) you identify immediately that these brands are the ones on the list to look for before purchasing. Have you ever thought about the reason why this is the case? These businesses have selected brand images that have identified them with their target consumers, children. People will opt for brands that resonates with the persons for whom the products being purchased based on the packaging and branding of the product. Your brand images should do the same for your business.

Why Branding Images are Vital to Business Growth

  1. Good Brand Images influence customer behaviors

If your brand images are positively connected to your business purpose and beliefs, customers will remember them. Continuous repetition of a positive brand imagery and reputation will convince customers to try your products or services at least once. The more consistent you are in your branding images your customers who have been watching you from a distance will feel the urge to try and even become you royal customers.

Select the right brand images for your business for success. Give your business all the advantage to have the upper hand in the market by making it shine through the right branding images and style. It can be the difference between business success and failure. Focus on communicating your business beliefs and style to customers, put in the hard work and watch your business soar.

Are you ready to get clear on your business and brand? We can help you craft your brand story so it speaks to your ideal clients and up-leveling the look and feel of your brand. Book Your 15-minute Complimentary Brand Consultation Today! Email info@nargiscross.com or complete the form below and we will get in touch with you shortly.


Photography services available in Chelsea, London:

Personal Branding Photography Tip

 

Here’s a personal branding photography tip for business owners or entrepreneur.

Personal branding photography for business helps you stand out in a sea of similar brands & products. It’s not just about pretty pictures and appearing as if we have it all. It’s more to do with documenting the journey of our businesses, showing the customer experiences and what we have to offer. This helps clients relate and builds trust.

Personal branding photography for business in London

 

To request a complementary personal branding photography consultation and tips, please complete the form below and I will get in touch with you shortly.


Photography services available in Chelsea, London and our Croydon photography studio include: